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LAND BRANDING

Land sets out to expose how recent growth of developments in New York causes soil pollution. Capturing the contrast between construction developments and deterioration of land was a challenge. As a solution a juxtaposition is formed between the sleek thin weight type and deteriorating N. That juxtaposition stems throughout this identity.

Client: Mock Project

Services: Visual Identity, Editorial Design 

& Illustration 

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© 2020 Graphic Design | ChantelleCampbell | All Rights Reserved